Something strange happens when a company is faced with the option of hiring a writer. Many entrepreneurs looking to set up a business website will happily fork out the cash to hire a graphic designer, programmer, social media manager, and/or an accountant when they start raking in the revenue. But they’re reluctant to hire a professional writer to create their content. Instead, they insist that they can do the job well enough on their own. The question that must be asked here is, “Why?” Why is this mistake still being made?
Companies and business owners often underestimate the importance of a professional writer. It’s almost at the point where hardly anybody considers themselves “good enough” to be a self-trained programmer or web designer, but most people are certain they can write just as well as a professional copywriter or content creator. This just isn’t true. Thinking like this can lead to badly-written content, inefficient copy that doesn’t accomplish any of its objectives, and a faulty SEO strategy that does nothing to attract traffic to your website, no matter how many articles or social media posts you have.
That’s Why You Need to Hire a Professional Writer
Let’s make this clear from the get-go: I’m not just telling you all of this from a writer’s perspective. This is also from the point of view of a business owner who once needed a special somebody, or somebodies, to get the business off the ground and convince clients to keep coming back. The lesson to be learned today is simple – you’re going to need a professional, experienced writer if you want your brand to succeed.
Headlines that can pull people off a search engine and onto your website, bullet points and subtitles that can keep the reader hooked to the very end of your introductory pages, and calls to action that can turn the coldest traffic into frantic buyers – these are all objectives which can be accomplished by a professional writer according to Copyblogger. And by ignoring these facts, you are losing out on the significant results that could exponentially drive your business further.
Still not convinced? Fair enough. There are many arguments for and against taking this route. But here are five reasons why you should absolutely hire a professional writer to write your content.
1. Their Schedule Is Built for Writing – It’s What They Do
Think about what you do for a living. Maybe you’re an investor, or you run an eCommerce business. Maybe you sell information products (courses) or you’re the chief of marketing at a big product or service-based giant. It doesn’t really matter in the end. The point is you most likely have plenty of responsibilities to handle already. And, you have to chose additional tasks carefully to avoid both overloading yourself and losing focus.
Because of this, you will often find that multi-tasking isn’t beneficial, and only serves to divide your attention. Writing is no different, especially if it’s not something you do for a living. You will suffer if you’re taking time off your daily responsibilities to work on other things, and I’m not just talking about the quality of what you’re producing, but also your mental health. Multitasking is nothing more than shifting focus from one task to another really quickly (and not dividing focus simultaneously, as some believe), and it can be detrimental to your mental cognitive processes over time.
Don’t feel obliged to multitask and step away from your responsibilities. Hire a professional writer and focus on what you know while they get to work on what they know. Productivity first!
2. They Can Make Sure Your Work’s Grammar, Spelling, and Vocabulary Is Error-Free
This isn’t implying that you can’t handle those three things yourself, of course, but a natural writer will typically be more concentrated on errors than somebody who doesn’t do it for a living. Not to mention, they’ll most likely be familiar with the tools needed to take care of common writing mistakes.
Tools like Grammarly can be excellent in the hands of pretty much anybody, but a writer can truly unlock the potential of creating excellent content and making sure it has no errors that can quickly scare off a potential client.
Tip: Make sure your writer can put in the extra effort in proofreading what they wrote. Making this a requirement can ensure that no errors slip through, because they’re only human after all!
3. They Can Be Less Expensive Than You May Think
It is common for traditional companies to look for writers with a degree in English of some kind, but in recent times it has become clear that there is more to it than just a formal education. Finding a full-time freelance writer who can demonstrate their quality in past work samples and understands your requirements can be enough. This means you can hire an excellent writer who doesn’t hold a degree and who will charge you less than someone with a formal writing education.
You can find talented writers on freelance workplaces like Upwork and LinkedIn, who will produce amazing content for you at a low cost, and who will be happy to take on new projects whenever you have them. Finding the right writer on these sites, however, can be hit and miss. You’ll need to put in a bit of time to read over profiles and check past work experience. Plus, the writer you hire doesn’t always work out, and you may end up having to start from scratch halfway through the project. But if you need to stick to a lower budget, then sacrificing a little of your own time is the price you have to pay.
4. They Know the Psychology Behind Persuasive Content and Can Boost Conversions
Do you know what a copywriter does, beside writing commercial copy? They persuade. According to ExpressWriters.com, copywriters “know the importance of creating persuasive content for their clients without focusing heavily on sales-speech because we know this can make or break a sale for you.”
In fact, copywriters are those almost invisible heroes you come into indirect contact with whenever you read a slogan on a billboard, any time you buy something because of the amazing call to action you found on the product page, or when you recite your favorite TV advertisement out loud because it’s catchy.
They’re the writers who get the customers to buy and who provoke interest for your products and services. Don’t underestimate the power of a copywriter – they can be the crucial element that transforms your brand into something special.
5. They Can Know a Lot about What You Need – Even More so Than Yourself in Some Cases!
If you’ve ever had to research something you don’t really know much about, you know that the first couple of hours is often the most difficult. You’re basically chasing after a general idea and looking to see where each website takes you on your quest to find the answers. This can get even worse if you’re not really involved in your business beyond the financial matters, and you really need someone who can look for the information that you’re lacking.
In this sense, hiring a professional writer can be truly worthwhile. A professional writer can (and will) help you target your writing for your intended audience by homing in on them.
When researching specific verticals, you’re going to need someone to do the heavy lifting, and what better than a writer with experience in research? You’re going to get the best of both worlds and save yourself a ton of time.
The days of having to go through an extensive, complicated hiring process to find the right person are long gone. With the advent of freelance workplaces and other sources of talent acquisition, you can have a professional writer working for you within minutes.
Don’t let this opportunity pass you by. Hire a professional writer today and start producing excellent, engaging content that will make sales and make your audience to fall in love with your brand!