Three writers planning their content schedule on a whiteboard

Using a content marketing calendar is the foundation of a strong marketing strategy. It may sound like a big commitment at first, but you can be sure that the time you’ve invested in a 2021 content marketing calendar will pay off down the road. Whether it’s a simple grid with a few links or a…

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A woman drinking coffee while working on her laptop, with the word 'HubSpot'

Let’s start at the beginning… What is HubSpot? It’s an all-in-one software – a lead capture tool that includes all the necessary functionalities to run your business from a single platform. Actually, this tool became popular among marketing and sales professionals. But why? What exactly is HubSpot for? How does it work? And what are…

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3D LinkedIn logo on shelf - writing LinkedIn articles

With over 660 million users across 200 countries, LinkedIn is one of the most revolutionary social media platforms ever created for professionals. Unlike the truncated headlines of Twitter, LinkedIn offers a very different focus. It also provides a distinct approach that separates it from Facebook’s personalized statuses or Instagram’s photo experience. LinkedIn is not just…

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Why You Should Hire a Copywriter for Your Social Media

Any business venture that does not utilize social media for brand awareness and sales will most definitely fall behind. These days you are at risk of becoming irrelevant and jeopardizing sales opportunities without a significant following on the likes of Instagram, Twitter and Facebook. Setting a goal to hire a copywriter for your social media…

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Tips for Your Next Blog Post

You have created a quality blog post you want everyone to read and are now starting to think about how to make it SEO-friendly. You are already on the right track! The goal of SEO is to get your content to show up on the first page of search results. The better your content and…

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