One way of analyzing the growth of your writing business is by setting up form conversion tracking. This helps you get to know your audience. We know that the best way to engage your audience is to give them what they want. So, you need to make data-driven decisions to grow your writing business based on your clients’ needs.
Just think for a moment. What would your business look like if you knew what your audience really wanted? Would you use the same strategy you’re using now? You’d probably do things a little differently.
Don’t get me wrong, there is no magic solution. You have to work hard to drive traffic to your website. However, you can continually optimize your SEO and content strategy to increase revenue and satisfy the needs of your website’s visitors.
A simple but powerful WordPress plugin like MonsterInsights can give you a detailed visitors’ analysis so you can make better decisions and increase your productivity and profits.
What Is MonsterInsights?
MonsterInsights is a WordPress plugin that allows you to link Google Analytics without copying any code, not even the tracking ID. Really, it only takes a couple of clicks and you’ve got information about your audience that is so valuable! That’s why this plugin is perfect for writers looking to grow their business.
Without MonsterInsights, tracking form conversions is a time-consuming process. Every time you publish a lead generation form, you need to set a conversion goal in your Google Analytics account and place an additional tracking code on your website. Honestly, this is a tedious technical task.
But all these metrics will help you build a solid marketing strategy. This way you can tailor your message to be more compelling. For example, if you know exactly how your readers are finding your website and how they use it, you can prepare optimized content and increase your blog traffic. Particularly, with form conversion tracking in Google Analytics you can:
- Know what form is performing better and attracting more attention, or which landing page converts more leads;
- Determine the key phrase that your prospects are typing when they’re navigating your website. So, you can incorporate the right key phrases into your website in a matter of minutes;
- Have the most relevant information about your audience such as their age, in which country they live, which posts or articles they visit, the time they spend on your website, etc.
One of the easiest ways to set up conversion form tracking in Google Analytics is by using MonsterInsights. In this post, we’ll help you set up, step by step, your form conversion tracking to optimize your WordPress website.
Step 1. Install Google Analytics in WordPress
Google Analytics is a free service. Unfortunately, it’s not that easy to use. This is where MonsterInsight comes in. Monsterinsights decreases the learning curve of using Google Analytics and increases its data capabilities. With MonsterInsights, you can activate all the advanced tracking features of Google Analytics in just a few clicks.
First, sign up for Google Analytics.
If you don’t already have a Google Analytics, then create one. After registering, enter your website info and get your Google Analytics Tracking ID. This code identifies your Google Analytics account. It is essential to insert it into your website so you can start collecting data from your visitors. Set up your account and click on Get Tracking ID.
With the tracking ID, you can access the Google Analytics tool interface.
Step 2. Access WordPress and Install the MonsterInsights Plugin
Now, it’s time to connect your tracking ID to your WordPress site. This is super easy. Just log in to your WordPress account and go to Plugins » Add New.
In the search bar, type “MonsterInsights,” find the Google Analytics Plugin for WordPress by MonsterInsights, and click on Install Now.
Note: you’ll need to make sure that you’ve uninstalled any other Google Analytics plugins and removed any tracking code that you might have.
Then, go to MonsterInsights and log in.
Enter your business information according to your industry and niche. Connect MonsterInsights to your website.
Step 3. Install the MonsterInsights Forms Addon
Now, MonsterInsights is installed and active in your WordPress account.
But you still need to install the MonsterInsights Forms addon. In WordPress, click on Insights in the left sidebar to bring up the dropdown menu and go to Addons.
Scroll down to Forms and click Install. With the basic version of MonsterInsights, you can see sessions and pageviews, but with the Forms addon, you’ll be able to really dive in deep. To see your form conversion reports, go to Insights » Reports and click on Forms at the top of the page.
Step 4. Measure and Analyze with Google Analytics for WordPress
Now you will have access to all the reports and analytics right on your site.
With these new insights, you’ll be able to access all the detailed data in your Google Analytics account in a quick and easy way. As a result, you’ll get specific data about the conversion rate of your forms and their impressions. You can run A/B tests and rewrite the content on your site if you find it’s not converting.
You’re Ready to Start Using Your Form Conversion Tracking!
Installing Google Analytics in WordPress with MonsterInsights is really easy. This plugin makes it simple for writers to track conversions at any time. In addition, it is a great tool to view your analytics directly in your dashboard instead of adding complicated codes to your website.
Basically, it’s a great time-saving tool and potentially a revenue-generating tool as well. You just need to set up your form conversion tracking following the steps we showed you and start making changes to your content and conversion strategy.
Just keep in mind that knowing your audience is the cornerstone of a website’s optimization.